Liz Parrish, Manager of Geospatial Analytics and Insights at H-E-B, the large Texas grocery retailer, presents a talk on how GIS creates value for businesses and customers. Her talk encompasses a variety of industries. It includes ways to create value to achieve monetary profit, save money, create efficiencies, and add value through CSR and DEI initiatives. Her presentation also includes discussing corporate social responsibility and diversity, equity, and inclusion and responding to audience questions at the end of the talk.