This talk by Aaron Rios will focus on how Walmart, one of the world's largest retailers, has harnessed the power of GIS to drive efficiency and success. The talk will provide a historical overview of Walmart's growth and highlight the strategic utilization of GIS technology. Various examples will be shared, showcasing the diverse applications of GIS in areas such as merchandising, disaster preparation and response, real estate, incident planning, and marketing. These examples will illustrate the tangible benefits that Walmart has derived from leveraging GIS. The talk will address potential hurdles that Walmart has encountered during the implementation of GIS initiatives and how the company works to overcome them. Additionally, it will touch upon emerging trends and future opportunities for Walmart to further enhance its utilization of GIS technology. The talk will showcase the immense value GIS brings to the company.